the lunch hour sacrifice


A lunch hour's pay to
help feed a hungry child

About TLHS:

let's change
the menu

Hunger can convince a child to eat almost anything. Rotten food, dog food, non-food, anything to try to silence an angry tummy.

Just imagine if that was a child you knew.

UK Child food poverty has reached alarming levels. The need for emergency food donations has increased 94% in the past 5 years. 1 in 3 emergency food parcels is for a starving child.

The cost-of-living crisis, an inadequate social security system, and low incomes have thrust 3.8 million UK people into destitution since 2019 (up 61%). A million of these people are children (up 88%).

The Lunch Hour Sacrifice is one way we can help.

Join us and convince your company to donate the financial equivalent of your lunch hour for hungry children.

Change Things

Why?

child food poverty-
key causes

Rising living costs, stagnant wages, and an insufficient welfare system leave many families unable to afford basic necessities, including food.

Heat your home, or feed your children? It's a choice no parent should have to make.

A decade of cuts to welfare, education, and local services has disproportionately affected low-income families. Programs intended to simplify the welfare system have instead introduced delays and insufficient support.

While free school meals (FSM) are provided to some, eligibility criteria excludes many children from low-income families.

For instance, children in households earning over £7,400 (excluding benefits) are not eligible for FSM, even though their income is far below the poverty line.

Currently, 900,000 children living in poverty do not qualify for free school meals, due to the income threshold.

Change Things

Why Businesses

Charities naturally rely on altruistic donations. While most people are well-meaning, life is more expensive than ever. In times of high costs of living, people are naturally less charitable on an individual level. With this in mind, we saw a different way to help feed hungry children around the UK.


At the start of 2023, there were 5.6m businesses in the UK.

5.51 million businesses were small.
(0 to 49 employees.).

36,900 businesses were medium-sized.
(50 to 249 employees.)

8,000 businesses were large.
(250 or more employees.)

Let’s be conservative and say the average UK business employs 24 people.
(<50% of 49 people.)

The average UK lunch hour is currently worth £16.85¹

If just once, 0.1% of UK Businesses donated the financial equivalent
of their employees' lunch hour to a food bank charity...

It would generate over £2.2m.

While there isn't a universally standardised figure for how much a specific donation can provide, the UK Department for Education allocates around £15 per child, per week, for free school meal vouchers. This also aligns closely with similar estimations used by food banks.

Family Action's FOOD Clubs allow members to purchase a bag of food worth approximately £15 for just £4. This suggests that a £16.85 donation could potentially provide a family with food worth around £63 in retail value.

Charities naturally rely on altruistic donations. While most people are well-meaning, life is more expensive than ever. In times of high costs of living, people are naturally less charitable on an individual level. With this in mind, we saw a different way to help feed hungry children around the UK.


At the start of 2023, there were 5.6m businesses in the UK.

5.51 million businesses were small.
(0 to 49 employees.).

36,900 businesses were medium-sized.
(50 to 249 employees.)

8,000 businesses were large.
(250 or more employees.)

Let’s be conservative and say the average UK business employs 24 people.
(<50% of 49 people.)

The average UK lunch hour is currently worth £17.67.

If just once, 0.1% of UK Businesses donated the financial equivalent...

Of their employee’s lunch hours to a food bank charity...

It would generate £2,374,848<

While there isn't a universally standardised figure for how much a specific donation can provide, the UK Department for Education allocates around £15 per child, per week, for free school meal vouchers. This also aligns closely with similar estimations used by food banks.

Family Action's FOOD Clubs allow members to purchase a bag of food worth approximately £15 for just £4. This suggests that a £17.67 donation could potentially provide a family with food worth around £77 in retail value.

Which businesses have committed so far?

Collaborating with Desire studio was an outstanding experience! Their team effortlessly transformed our ideas into a reality, creating a website that surpassed all our expectations. Their meticulous attention to detail, and professional demeanor made the project seamless.
Laura Green
Laura Green
UI/UX Designer at Pixel Play